At Fig & Bloom, our mission is to become the fashionable way to connect with others and express emotion through giving. We connect givers with receivers through contemporary floral arrangements and premium gifts which are available on our website or from our retail locations in Melbourne and Sydney, Australia.

We believe that flowers are the most authentic and expressive way to connect and communicate. A picture might be worth a thousand words, but a perfectly arranged, beautiful bouquet delivered from Fig & Bloom says so much more. Every time we deliver a bouquet of flowers, we deliver a personal connection.

Fig & Bloom is very proud to announce two senior leadership hires we recently made. Amanda Jones was promoted from Operations Manager to General Manager and Melanie Booth was hired as Operations Manager for our Sydney branch. We’re currently recruiting for an Operations Manager for our Melbourne location.

Meet Amanda

Amanda Jones is a self-described “buffet of skills” having held a wide range of roles across industries and sectors. She studied product design and has worked in retail, interior design, event styling and urban art. Amanda is now responsible for overall management of operations including marketing, recruitment and selection, training and culture, finance and logistics.

Jones is an extremely creative individual who is self-motivated, self-sufficient and comes equipped with a strong background in both industrial and interior design. She has worked on a variety of projects of varying sizes and scope that has given her the tools to adapt, lead and deliver at an extremely high standard. Amanda is passionate about understanding a client’s vision for a project and helping conceptualize that vision into outcomes that exceed expectations.

Amanda Jones
meet our new general manager
meet our new general manager

Meet Melanie

Melanie Booth is a dynamic operations manager whose efficiency is matched with her creativity – a rare combination indeed. She has a background in the arts and extensive experience in hospitality. Melanie has an attitude of excellence and deep understanding of hospitality – she knows how to set the table, to borrow a phrase from NYC restaurateur Danny Meyer.

Melanie is now responsible for overseeing day to day operations within our new Sydney studio, which is located in Camperdown. She’s rolling out operations efficiencies, building the team, creating structured training and development and setting us up to scale the NSW operation

Booth is an efficient and dynamic operations manager with a passion for innovation, streamlining operations, incorporating sustainability into the business structure and refining hiring procedures and standards. She is passionate about supporting emerging artists and has led several independent art projects and exhibitions.

We are extremely grateful for having attracted such amazingly talented people and are excited about what our future holds with such A-grade players onboard. We look forward to scaling our operation to all Australian states and territories, and bringing gorgeous floral designs, along with our unique approach to service and customer experience to the entire country.

Melanie Booth