A mother holding her newborn against her shoulder in soft window light

What to Send a New Mum: Flowers, Food, Care and Timing

A gentle guide to gifts for new mums in Australia that centre the mother, not only the baby: timing, flowers, food, practical help and card wording.

Corporate Flower Gifting Etiquette in Australia

How to send corporate flowers that read as considered — the right occasion, tone, colour and card, from a florist who delivers reliably across Australia.

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A calm, light-filled private hospital room with a neatly made bed, a chair and framed botanical prints on the wall

What to Send When Someone Is in Hospital: Flowers, Hampers and Thoughtful Alternatives

A considerate guide for anyone supporting someone in hospital: check ward rules and the patient's needs first, then when flowers suit, thoughtful alternatives, card wording, and sending to home after...

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A close-up of native and protea blooms — orange pincushion protea, king protea and gum nuts

Australian Native Flowers and Meanings: A Gift and Wedding Guide

A considered guide to popular Australian native flowers and what they tend to evoke, with practical advice on choosing and pairing them for gifts and weddings.

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A Fig & Bloom florist hands a white and green bouquet to a woman at her front door

Sympathy Flower Etiquette in Australia: What to Send, When and What to Write

A warm, practical guide for anyone sending condolences: how to choose sympathy flowers, when to send them, what colours communicate, and what to write and avoid on the card.

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A bride in soft window light holding a bouquet of peonies, garden roses and eucalyptus

Australian Winter Wedding Flowers: Seasonal Guide by City

A design-led guide to planning winter wedding flowers in Australia: mood, colour and texture, with practical notes for Melbourne, Sydney and Brisbane and a florist briefing checklist.

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A bride and her bridesmaids holding soft summer bouquets in a lush Australian garden

Summer Wedding Flowers in Australia: Heat-Safe Seasonal Guide

A design-led florist's guide to summer wedding flowers in Australia: heat-resilient design, seasonal directions, colour for bright light, and the logistics of hydration, transport and outdoor setup.

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Osaka Signature bouquet with a greeting card, studio flat lay

What Australians really write on a flower card

We read a year of flower-card messages, 37,000 of them: what Australians write, what we leave unsaid, and the line we reach for most.

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The Australian Flower Calendar: What's in Season, Month by Month

A month-by-month guide to the flowers in season in Australia: what is at its peak, what is arriving, and the natives that define an arrangement made here.

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A hand holding a vibrant, considered bouquet — pink, peach, purple and deep red blooms

What Makes a Bouquet Look Cheap

A bouquet gives itself away in the first half-second. Kellie on the real tells of taste — colour, the obvious flower, and the weakest-stem rule.

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Soft white Fig & Bloom bouquet with greenery for a gentle sympathy gesture

Sympathy Flowers: What to Send When Words Are Hard

When words are hard, sympathy flowers can offer quiet care. Here is how to choose an arrangement and write a simple condolence message.

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Buckets of fresh stems — carnations, hypericum and eucalyptus — lined up in the studio supply area

In the Buckets: June

What came back from the market this fortnight: hellebores, deep plum stock, ornamental kale — and why June is secretly the best month to buy flowers in Melbourne.

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I Only Ever Use One Foliage

On the quiet difference between British flowers and Australian ones — and why I leave most of the greenery out.

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A Fig & Bloom arrangement being handed over at an office entrance, the recipient mid-smile

Client Thank-You Flowers That Do Not Feel Templated

Client thank-you flowers feel more considered when the reason, timing and card message are specific. Use this guide to send a polished business gift.

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How to Make Winter Flowers Last Longer

A florist's guide to making winter flowers last longer — the cuts, water and placement that buy you an extra week, from our Collingwood studio.

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Get-Well Flowers: What to Send When Someone's Unwell

What to send when someone is unwell — choosing get-well flowers that comfort, what to write, and what to skip.

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Wrapped bouquet of white and green flowers resting on a timber table beside a boxed soy candle

Birthday Flowers That Feel Thoughtful, Not Generic

Birthday flowers feel more personal when they match the recipient, not just the occasion. Use this guide to choose a bouquet that feels considered.

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Against the Dozen Red Roses

Our co-founder Kellie on why the dozen red roses is usually the wrong thing to send — and what a Melbourne winter offers instead.

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Osaka bouquet in the new Fig & Bloom illustrated wrap

More flowers, a new look: the thinking behind 20% more stems for members

Why we retired our points programme for 20% more stems on every member order, redesigned the wrap, and put our name to a 7-day freshness promise.

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Wrapped Fig & Bloom bouquet with vivid pink, blush and burgundy flowers

How to Choose Flowers That Feel Right for the Occasion

Choosing flowers is easier when you begin with the occasion, relationship, setting and tone. Use this simple guide to send something that feels right.

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